About the author

Yibud is built and written by one person — a software developer who has been shipping small products for the better part of a decade. Some of those products found customers. Most did not. Each one taught the same thing in a different accent: building is the easy part. Knowing whether to build is the hard part.

This site is the consolidation of those lessons. The articles are long because the questions are long. The reports are structured because decision-making is structured. The product is small on purpose — the goal is not to build a platform, but to ship something that genuinely helps someone decide whether the next six months of their life are worth spending on an idea.

I prefer to write under the Yibud name rather than a personal one. Not out of false modesty — the work is what matters, and the work belongs to the project. If you are reading this and considering a similar path: I would rather you find the ideas useful than find the author interesting.

Yibud exists because I have watched — in myself and in friends — the same pattern repeat. A clever idea. A few months of building. A quiet launch. A longer quiet. Eventually the project gets parked in a folder somewhere, and life moves on. The pattern is rarely about talent. It is rarely about execution. It is almost always about validating the wrong assumption at the wrong time.

The first version of this tool was a spreadsheet I used to grade my own ideas before committing to them. Then a Notion template. Then a small script. Yibud is what the script grew into. I keep it because every new idea I have still gets run through it — including, occasionally, the ideas that look like they might actually be good. The tool exists because I needed it. The fact that other people seem to need it too is the only reason it is public.

Every article is built from specific patterns I have observed across the indie launch literature and the projects I have shipped, killed, or quietly let fade. Theory is used sparingly. Practical frameworks and concrete examples are prioritized over abstract advice.

When a claim is empirical — when it can be tested — I try to test it. When a claim is opinion, I mark it as opinion. I do not invent statistics, fabricate founder quotes, or invent company names to make a point land harder. The honest version of an idea is almost always the most useful one.

Articles are updated as new evidence appears. If something I wrote turns out to be wrong, I change it and note the change. The edit history on every article is part of the article. Errors are part of the record, not hidden from it.