What to expect
Content principles
The Yibud blog has a small set of rules about what we publish, what we don't, and how we handle the grey area. This page is the public version of those rules.
What you'll find here
The kind of writing we stand behind
Honest uncertainty. We try to flag, in plain language, which parts of an argument are evidence and which are opinion. When the literature disagrees, we say so. When a question has no good answer, we say that too.
Real startup examples. The articles use real companies, real post-mortems, and real founder essays as inputs — not invented case studies. The point is to learn from what actually happened, not from a clean version of events.
Practical frameworks. Most essays end with a checklist, a sequence of steps, or a short decision rule. The goal is to give you something you can use on Monday morning — not a worldview, not a manifesto.
What you'll never find here
The lines we won't cross
No "10x growth" promises. There is no framework that 10x's a healthy business, and the people selling one are usually selling the feeling of one.
No clickbait headlines. The article title should describe the article. If a sentence only exists to keep you reading past the headline, the headline is wrong.
No manufactured urgency. We do not pretend the next 30 days are a make-or-break window. Most decisions are reversible; the ones that aren't are usually the boring ones.
No fake certainty. When the evidence is mixed, we say so. We do not round a 60% estimate up to 90% because the round number reads better.
No vague aspirational advice ("follow your passion", "just ship it"). The articles try to be specific enough that you can disagree with them, and useful enough that disagreement is productive.
No undisclosed sponsorships. We do not currently run sponsorships on the blog. If that ever changes, sponsored content will be labeled as such, in line, not buried in a footer.
How we handle uncertainty
When the answer is "it depends"
Startup questions are unusually resistant to clean answers. The same advice that killed one project saved another. We lean into that rather than smoothing it over. If an article says "it depends", it usually also says what it depends on, and what you would need to learn to find out.
We do not pretend to have solved a problem by writing about it. The articles are hypotheses, not verdicts. If your situation is different from the one described, treat the article as a starting point, not an answer key.
When we update an article because new evidence has appeared, the change is dated and visible. We try to be specific about what changed and why. The revision history is part of the article.
See the principles applied to your idea
Startup MRI scores your idea across market, competition, distribution, monetization, and founder fit — using the same evidence-first reasoning the articles describe. Free, no signup.